Are you planning to launch a new website for your business?
If yes, then one thing you must think about is – making your website search engine friendly.
Beside web design, web development, content, images, domain name and hosting, there is one more aspects which you must take note of.
That is –SEO (Search Engine Optimization).
SEO is one of the best technique to generate leads from your website organically. Hence, some essential SEO tips will help you launch your website propelry.
Below are top 5 SEO tips, in no particular order, that will ensure that your website is ready for the world and to help get your company out there.
SEO TIPS #1: Install Google Analytics
As you probably know, Google Analytics a free digital analytics tool, and by some measures, it is already being used by more than half of all websites on the internet.
And for most SMBs, it’s actually the only SEO analytics tool you need to evaluate the value of SEO for your business.
You can also use it to maximize your SEO efforts and discover quick wins for your campaign.
Analytics allows you to track how many people visit your website, how they got there, what they did on your site and lots of other important data that your business will benefit from knowing.
Google Analytics is most SEO’s tool of choice as it provides a huge amount of customization and ties in brilliantly with other tools.
Make sure that you have the code installed in a template file that is found on every page, like the footer.php or header.php so that you get accurate tracking.
SEO TIPS #2: Integrate Your Website with Google Search Console
Google Search Console(previously Google Webmaster Tools) is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites.
Google Search Console was formerly known as Google Webmaster Central and then Google Webmaster Tools until taking the current name in 2015.
This free tool will help you improve your overall site performance by detecting any issues that might prevent it from being indexed by Google or displayed in organic search results.
- Submit a sitemap.
- Learn common keywords people use to find you.
- Identify your most popular pages. …
- See where your visitors are coming from.
- Learn which devices they use.
- Check that your website works well on mobile.
- See which sites link to you.
- Check for broken links.
- Identify website security issues.
- Confirm your schema markup or structured data is working.
The Google Search Console is entirely free and, as you can see, thoroughly packed with useful information for any business website.
If you care about where and how you show up in the search engines, this is your best resource for digging into the data available and making an action plan for how to improve your SEO moving forward.
SEO TIPS #3: Test Your Website’s Usability
16.2% of high-tech companies are turning their priority over to customer engagement.
15.5% plan to increase investment in improvements in customer experience. What does that tell you?
That tells you user experience is leaving the domain of designers and becoming a mainstay for any business with an online presence, whether they’re brand new or have been on the block for years.
So if you’re not already on the usability train, it’s time to board. In this guide, we’ll take you step-by-step through everything you need to know to conduct website usability testing.
Finding and fixing usability problems makes users less likely to abandon your site in frustration.
Usability testing should focus on things like at how easy the site is to navigate and how they render on different devices.
The most important thing is to ensure that your website works well across a range of different devices.
SEO TIPS #4: Do Keyword Research
#5: Get Social
92% of small business owners who use social media consider it important for their business. Why?
For starters, social media can help you build brand recognition, foster a community around your business, and grow your bottom line.
And, with the number of global social media users expected to hit 2.5 billion this year, there’s never been a better way to find and connect with your ideal audience.
So why is social media so important? Because people spend a lot of time on these networks, and that makes them the perfect medium for referrals and driving traffic to your website pages.
SEO is here to stay.
With the help of these SEO tips, you will be able to launch your brand new website for better impact.
While all of the above SEO tips are perfect to start with website launch, there are several other important aspects that would take your SEO to next level.
As a matter of fact, for a modern digital marketer, SEO is most important technique to generate organic leads online.
Finally, what are your thoughts on the SEO tips shared in this article?
About Nitin Malik
Nitin Malik is a Full-stack Digital Marketing Consultant, Speaker, Trainer and Founder & CEO @ Digital Aladin – An Online Digital Marketng Training Platform. A digital marketer by the day and a blogger by the night, Nitin works with Fortune 500 companies and start-ups. He has led 100+ SEO and PPC seminars and webinars.More Posts by Nitin Malik